4 Ways in which your Company Blog can Bring you Revenue

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If you’re thinking that only affiliate blogs or blogs that are filled with AdSense can bring you actual money, think again. Your company blog can send you a lot of new clients, especially if you know how to play your cards right (read: write the right kind of content, the one that your potential customers actually want to read). Here’s how:

  1. A company blog establishes you as a thought leader

Think of the blog as the space where you can say all those things that you don’t want to cram your website with. You can perform industry analysis and publish them on your blog or write tip and tricks that the customers could use. Basically, you can write anything that your potential clients might USE (I can’t stress enough how important it is that your blogs are useful and not just advertorials).

Why would this bring you customers? It’s quite easy: when they see you as an industry expert, they will be more inclined to buy your products or services.

  1. A company blog is great for SEO

Each blog post you hit publish on gets you one step closer to the position you want to have in search engine results. When you write about your industry, you add relevant content on the subject and extra keywords — Google simply loves that. You don’t even have to stress about all the technicalities of SEO – the simple fact that you write is enough.

The way things brings you revenue: obviously, the higher you rank in search results, the easier it is for your potential customers to find you.

  1. You can get real feedback on your products or services

Write blog posts, publish them on all the social media channels you can think of and the clients won’t shy away from telling you what they think about your products or your stand on various things.

How does this bring you actual money? When you know your potential customers’ opinion, you can take action and make the adjustments they suggest/imply. In the end, you will have a better product/service that more people will buy.

  1. You can write more about your products/services

Expand your use cases, add funny stories about how your team came up with the idea for your latest product/service, give recipes that use ingredients you sell – there is really no limit to what you can write on your blog. As long as the reader can derive some value from your blog posts, you’re good to go!

How does this bring you money? When readers see a recipe that they want to try, they will be inclined to purchase the ingredient directly from you. If they read a funny story about your product, it will help “humanize” it (especially if it’s a tech product); if they see a new use case for your product it might make a click in their mind and realize they actually need it?

 

Don’t have time to write your company’s blog or don’t know how to get started? That’s what we’re here for – to help you gain more revenue through blogging.

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Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.