When Should You Offer Your Clients Discounts?

• Monday, January 16th, 2017
• Blog
• one response

Discounts are a great way to drive revenue and ensure the loyalty of your customers. However, you shouldn’t just throw them around; offered at the right moment, discounts can be an effective marketing tool and a great way for businesses of all sizes to gain more traction.

Here are a few ideas that you can use to surprise your customers with the right discount at the right time:

1. Offer Discounts when You Introduce New Products or Services

This goes for both B2B and B2C marketers: when you add a new product or service to your list, you need to take some action to help it grow. Discounts can be your best bet here and you have a few options:

• Offer it as a package deal along with an established product or service
• Offer an introductory discount for a limited period of time or number of purchases: “Discount valid for the first 100 buyers”. This will also help you create a sense of urgency.
• Offer the discount only to loyal customers in order to help them feel appreciated and special.

2. Offer a Discount or a Perk upon Contract Renewal

Your clients will be more inclined to stick around if you show your appreciation by offering them a renewal discount. Alternatively, you can also create a sort of rewards program and increase the discount with every year that passes and the client remains loyal. However, be careful: you can’t do something like this for a year and then just stop. Your clients will expect (at least) the same treatment every time they renew a contract with you.

3. Offer Discounts on Special Occasions

You’ve got plenty of occasions to choose from:

• Christmas
• New Year
• Easter
• Your client’s birthday
• Your business’ birthday
• Reaching a milestone: the millionth client, 100 websites created and so on.

There just one thing you have to keep in mind: make sure that the products or services you are offering discounts for are adequate for those special occasions.

4. Offer Discounts for Bulk Orders

Volume discounts are common in every field, from retail to SaaS and, of course B2B. Nurturing major clients should be a marketer’s priority, so try to come up with a program that keeps your clients happy without putting a damp on your revenue.

What about you? What is the discount strategy that works for you?

Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.