3 Must-Haves for the Perfect Landing Page

tips for the perfect landing page

Landing pages play an increasingly important part in lead generation and conversion. Still, there are companies that have not yet grasped their importance and power. Using your home page or your product page as a landing page is a big mistake – these pages contain much too information and are too distracting to fulfill their purpose: move the customers forward in their buyer journey.

Still, having a dedicated landing page does not mean the conversions will start pouring in. Typically, the conversion rate of a good landing page is between 5% and 15%. If yours falls below this, you might be missing one of these three essential elements:

  1. A Perfect Landing Page Needs a Relevant Headline

Your landing page has to be perfectly integrated into your sales funnel. Let’s say that the ad copy that brings people to the page says something along these lines: “Free demo for the ultimate marketing automation solution”, the headline of the page should offer the same information: “Free demo for the marketing automation solution that will increase your ROI”.

In other words, people who click on an ad, need to see the same thing when they reach your perfect landing page. Don’t try to promote another product or get creative and change too many words – you don’t want to confuse people. If you want to add more information in a visible place, you can always add a subtitle.

  1. A Perfect Landing Page Needs Clear CTAs

Again, this is not the time to confuse people, so keep everything short and to the point: “Subscribe now”, “Get your free demo now”, “Buy now” are all valid CTAs. If the user is required to fill in a form, add the CTA after the form, but make sure it’s visible and in appropriate colors.

Remember: the CTA should be for one single product. If you want to drive more engagement, you can add social sharing buttons and, only if you must, a link to another product. If you do so, make sure it’s far less visible than your CTAs.

  1. A Perfect landing Page Needs a Description of the Product or Service

Emphasize on the value of the offer and make sure you answer all the relevant questions. From your landing page, people need to find out everything there is to know about your product’s features, its price and its terms of use.

It is advisable to support your copy with photos and videos, as well as with testimonials from other clients.

 

Still not sure how to put together the perfect landing page? Let us help you improve your ROI.

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.

11 Comentarii la “3 Must-Haves for the Perfect Landing Page”

  1. 6 Marketing Tasks You Should Outsource Immediately says:
    February 20, 2017 at 12:41 pm

    […] landing and sales pages, this could be a gold mine! Did you know that every little detail in your landing page can make a huge difference in your conversion rate? From the colors chosen to a comma in the CTA […]

    Reply
  2. Check out the 7 Powerful Ways to Reduce Your Bounce Rate says:
    March 2, 2017 at 11:55 am

    […] don’t need calls-to-action only on your landing page. Each part of your website should work towards the same goal: getting people to convert into paying […]

    Reply
  3. 6 Surprising Reasons Why Your Website Isn’t Converting Visitors into Paying Customers (and How to Fix Things) - SiteProNews says:
    May 16, 2017 at 4:02 am

    […] pages for each in order to do A/B testing and see which one brings the best results. Creating the perfect landing page is not an easy job. You need to find the perfect CTAs, the right colors and the right messages. But […]

    Reply
  4. 6 Surprising Reasons Why Your Website Isn’t Converting Visitors into Paying Customers (and How to Fix Things) | SOUTHBAY INTERNET SOLUTIONS says:
    May 16, 2017 at 5:06 am

    […] pages for each in order to do A/B testing and see which one brings the best results. Creating the perfect landing page is not an easy job. You need to find the perfect CTAs, the right colors and the right messages. But […]

    Reply
  5. Reasons Why Your Website Isn’t Converting Visitors into Paying Customers (and How to Fix Things) – Web Design Zimbabwe | Digital Marketing Zimbabwe | SEO Zimbabwe says:
    May 16, 2017 at 6:08 am

    […] pages for each in order to do A/B testing and see which one brings the best results. Creating the perfect landing page is not an easy job. You need to find the perfect CTAs, the right colors and the right messages. But […]

    Reply
  6. How to Get a High Converting Home Page – the Complete Guide says:
    June 22, 2017 at 9:49 am

    […] vast majority of Idunn’s clients are quite focused on having perfect landing pages in place. We run tests together, we create alternative copy, we fix obvious mistakes and so […]

    Reply
  7. Understanding User Intent: How to Attract More Readers to Your Content says:
    December 11, 2017 at 6:46 pm

    […] of our copywriting clients come to us demanding it. Very few of them speak of SEO and user-friendly landing pages from the […]

    Reply
  8. How to Hire Freelance Copywriters that Are Worth Their Weight in Gold says:
    March 12, 2018 at 4:32 pm

    […] sure everything is set in stone. If you say you need four landing pages and then add ten blog posts to the mix, it will create havoc. It’s OK to demand extra work from […]

    Reply
  9. Google AdWords vs Facebook Ads: What Should I Choose? says:
    May 24, 2018 at 1:54 pm

    […] allows your ad and your landing page to appear in the search results for a certain […]

    Reply
  10. 25 Amazing Low-Budget Online Marketing Tactics for Small Businesses says:
    June 22, 2018 at 1:04 pm

    […] friendly and offer advice. Become a part of the community. Don’t jump in with links to your landing pages – most subreddits have a clear policy against […]

    Reply
  11. Think You Don’t Need Professional Web Copywriting Services? Here’s Why You Should Reconsider says:
    October 10, 2018 at 5:14 pm

    […] should tackle your own landing pages and web copy if you can speak plainly and not get lost in Shakespearean […]

    Reply