5 Tips for a Killer Landing Page

Landing page copywriter

You’ve got your landing page, you’ve set up your ads (and invested quite some money in them!), you’ve even got the clicks, but conversions are still low. Sounds familiar? It happens to a lot of digital marketers, so there’s no need to despair. Instead, take a look at our 5 tips for high-converting landing pages. Implement them and watch your conversion rates get sky high:

  1. Keep the important things above the fold

Your CTA and your main message should be displayed without the user having to scroll down for them. Make sure that you place them at the very top of the page. Bonus: check this on both mobile and desktop – things look very different when you switch between the two.

  1. Abide by the 5 second rule

Don’t worry, this doesn’t mean that you have to cram everything in a single sentence that can be read in 5 seconds. It simply means that you have to get the reader’s attention in 5 seconds or less or you’ve lost him for good. To learn how to do this, look above.

  1. Use bullet points

Bullet points are the key ingredient in making information in landing pages easily digestible. They are easy to follow, much easier than huge blocks of text and they give the reader the opportunity to skim through the copy and get to what really matters to him. Remember: you’re not writing an essay; you’re writing functional copy, so you shouldn’t impress the reader with your vocabulary – use simple sentences and “regular” words.

  1. Make it personal

Ditch the old “ we rock”, “we are the best because”, “our competition is s*&t” approach. Change the pronoun and put the reader in the center of attention: “you can get”, “you are”, “you will benefit from”, “your sales will increase by 20%” – this is the type of copy that helps the visitor visualize himself in a better, more prosperous place due to your services or products. Bonus points: just like in the last example, it’s great to give some numbers – anyone can claim that they can boost your sales, but giving actual numbers shows that you are invested in your product/service enough to conduct actual studies of its results.

  1. Don’t be afraid of white space

Don’t cram too much information into a single landing page; allow some breathing space. White space is not unaesthetic or unprofessional; on the contrary, it helps build contrast and focus the reader’s attention on what really matters: the message.

 

Looking for a copywriter who can write your new high-converting landing page and boost your sales by at least 25%. You have come to the right place:

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Yes, I want a better landing page

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Photo source: webseoanalytics.com

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.

2 Comentarii la “5 Tips for a Killer Landing Page”

  1. 7 Landing Page Mistakes to Avoid if You Want to Convert Readers into Paying Customers | SOUTHBAY INTERNET SOLUTIONS says:
    June 2, 2017 at 3:16 am

    […] matter how low your bounce rate and how big your CTR, they can’t tell you if your landing page is really good. And actual discussion with your end users can reveal landing page mistakes that your conversion […]

    Reply
  2. How to Get a High Converting Home Page – the Complete Guide says:
    June 22, 2017 at 9:52 am

    […] I always advocate for having a dedicated landing page for each of your products or services, it’s important to note that the home page needs special […]

    Reply