6 Marketing Tasks You Should Outsource Immediately

Choosing the marketing tasks you should outsource can be a bit tricky, especially if you’ve done everything in house so far. Where to start? How to make the hire? What are the benefits of outsourcing? Most of these answers depend on your internal structure and business goals. But let’s take a look at the benefits of outsourcing.

According to a recent study, most businesses who resort to outsourcing do so because they want to “focus on core”. They want to do what they do best. Businesses who want to bring extraordinary value to their clients understand that they can’t be proficient in every field, so they seek out new ways to free up their time for what really matters.

Aside from this one, there are other benefits associated with outsourcing your marketing tasks:

• You can benefit from the expertise of true professionals in their field. Even if some of your employees have writing or marketing skills, people who only do this every day have more insight.
• You get a fresh perspective. Sometimes, we get caught up in our products and services that we forget to focus on what really attracts customers. A fresh, skilled pair of eyes can help with this.
• You can pay less. If you don’t need a marketer/content writer on a full-time basis, you don’t need to pay them a full salary. Simply pay for the work you really
• You save time and money. Why have the developer you pay with $70/hour do work that a skilled copywriter can do with $40/hour?
• You never miss deadlines. When you have your employees wear multiple hats, some things will be delayed. Sometimes, these things will be related to your core business and other times to the additional marketing tasks. If you outsource the latter to a reliable provider, everything will be delivered on time.

If you’re sold on the benefits of outsourcing, but don’t know where to begin, check out these 10 marketing tasks you should outsource immediately, listed by importance/time consuming order.

1. Blogging

If you are set on creating relevant, evergreen content that abides by the inbound methodology and converts leads into passionate and loyal customers, then you know how time consuming it can be to write such content. This is why blogging is at the top of the list of marketing tasks you should outsource.

Don’t worry about not being able to find a professional that can learn enough about your industry. A good copywriter or agency knows that the first step is learning all there is to learn about your product and your buyer persona. You will get an expert in your field + an expert copywriter. Win-win!

Plus, outsourcing your blog writing can help you have a consistent brand voice and never miss a deadline. One of the most important things for an inbound strategy to work is consistency. Working with an outside copywriter can ensure that you actually stick to your editorial calendar.

Additionally, you can also outsource comment management and filtering, inbound linking, searching for guest post opportunities, and even coming up with fresh, new content ideas.

2. Content Writing

If you’re starting with blogging, why not add content writing to the list of marketing tasks you should outsource? For businesses who create a lot of landing and sales pages, this could be a gold mine! Did you know that every little detail in your landing page can make a huge difference in your conversion rate? From the colors chosen to a comma in the CTA — these things can boost your conversion rates immensely!

I wrote more about the reasons why you should outsource your content writing here. Take a look at the top five reasons why we think this is a good idea. Insight tip: these reasons stem from the results we’ve seen working on tons of content for clients in various industries.

If you’re curious about how much good copywriting can cost, check out this article. It will help you get an idea about what to expect.

3. Graphic Design

If you only need a bunch of simple, unpretentious images to add to your social media posts, then go ahead and use tools like Canva. You don’t really need to pay a professional to do something that almost anyone can do. But if you need to shine a great light on your products and/or service or if you create a lot of white papers, e-books and case studies, hire a professional designer.

You may think that adding a few words on a stock photo doesn’t require a professional eye. Did you know that Twitter posts with images have a 313% higher engagement rate than those without images? Now think about the quality of the image. Again, every little detail counts. The color palette, the alignment, the font choice – all of these can influence people to click on your Twitter post or keep scrolling.

4. Social Media Management and Marketing

Social media management and marketing is more than posting about your company’s milestone and promoting your services. Efficient communication via social networks entails responding to comments and messages in a timely manner. You can’t afford to respond in more than a couple of hours. But the truth is that companies who don’t have more than a dedicated social media manager on staff can rarely respond within this time frame.

Plus, you can’t just post about yourself. You need to find and curate interesting content from trustworthy sources in order to keep your fans and followers engaged. And this can be incredibly time consuming!

Last, but not least, social media ads are definitely one of the top marketing tasks you should outsource! Social networks are changing their APIs, bidding systems and rules almost every week. Who can keep up with this? Someone who lives and breathes social media, of course!

5. Search Engine Optimization

Just like the social networks, Google also changes its algorithms quite frequently. Most likely, the tactics you’ve been using last year are already obsolete and can even bring you some penalties. Again, if you can’t dedicate enough time to keeping up with the algorithm changes and implement them immediately, put SEO on the list of marketing tasks you should outsource immediately. Also, be patient: rank boosts won’t happen overnight, no matter how good the SEO expert you hire is at his job.

If you’re more on the inbound side of marketing, then you won’t even have to pay too much for SEO services. Simply creating evergreen content will keep your ranking up, no matter what new changes Google implements. But an expert to advise you on the keywords to choose and to keep you up to date with recent developments is always good to have on speed dial.

6. Email Marketing

You can go about outsourcing email marketing two ways:

• Outsource just the copy (see no. 2)
• Outsource the entire process

Most companies prefer the first option because they like to have control on what gets sent and when it does. However, with the explosion of virtual assistant companies, you can be in control of everything without performing the actual work yourself. If you choose to outsource everything related to email marketing, you can still get the reports instantly and keep an eye on the open rate and other parameters that help you build better campaigns in the future.

Putting email marketing on the list of marketing tasks you should outsource can help you improve your conversion rate. Email copy written by independent professional is often more focused on the customer and less on the company. In other words, it speaks about the benefits your customer can yield from your products/services better.

Final tip: don’t start with all the marketing tasks you should outsource at once. Start small, with one or two blog articles and see how that goes, then ease your way into social media management and others.

Want to outsource some of these marketing tasks or even all of them? We’d love to help! Just let us know where you’d like to start: