6 Ways to Use Coupons, Special Offers and Discounts to Boost Sales for your E-Shop

boost sales for your e-shop with these tips

It’s no secret that a lower price tag attracts crowds of shoppers. In fact, people last year’s Black Friday sales surpassed all estimates: a mind-blowing record of $3.34 billion, to be exact. It comes as no surprise that everyone wants to use discounts and coupons to boost sales. But how can you do it and remain profitable?

Logically, you can’t afford to offer products at a lower price than you’ve purchased them if you want to remain in business for the foreseeable future. Let’s take a look and see how you can boost sales for your e-shop by using these tools wisely.

  1. Weekly or Monthly Sales

This is a great way to create loyal customers – they know they can expect you to drop your prices at regular intervals. However, you need to be careful with this one: you shouldn’t drop the prices too much, otherwise your bigger campaigns will have little effect. 5-10% is enough to boost sales for your e-shop without breaking the bank.

  1. Special Occasion Discounts and Coupons

This one is not really optional. Online shoppers already expect discounts on Black Friday, Thanksgiving, Christmas and so on. Bonus: for loyal customers, you can also add birthday discounts or coupons sent in the day of your “anniversary” – the day they first became your client. The latter shows you really value them, especially if you send them a coupon for something on their wish list or something in the same category they are typically interested in.

  1. Boost Sales for Your E-shop with Abandoned Cart Discounts and Offers

With nearly 70% carts abandoned, most e-shop owners are very focused on driving those customers back and what better incentive than to offer them a new discount? Again, this shows that you value each customer and that you care for their feedback. The process is quite simple: if the client hasn’t completed the transaction within 24 hours, send them an email with a coupon for their purchase. “We want you back, so we’re giving you 20% off your purchase” – this is all your email needs to say, so keep it short and sweet.

  1. Build Your Email Database with Newsletter Subscription Discounts

Maybe your visitor won’t be a buyer the very first time he opens the website, but it’s important to keep in touch. So add a pop-up window that simply asks him to fill in his address and get 10% off his next purchase. This is not just a great way to solidify your database, but also to boost sales for your e-shop quickly. You can even go forward and offer discounts and coupons for those who like you, follow you or share your content via social media.

  1. Volume Offers

It’s only fitting that you show your gratitude to avid shoppers. “Get 10% off + free shipping for orders larger than $500”. Place this in a visible corner of your website and watch your revenue grow. Plus, for shoppers that are near that amount (around $450 or so), you can even add a pop-up or a visible announcement in their shopping cart, right before checkout.

  1. Loyalty Offers and Bonus Points Systems

If you want to treat your loyal customers and boost sales of your e-shop at the same time, you have two options:

  • Surprise them with a discount every once in a while, especially if you notice them visiting the same product page over and over again, but not actually buying it.
  • Create a rewards/bonus points system. For each purchase, the client accumulates a number of points that can be used as currency on their next shopping spree.

 

Need a special offer tailored specifically to boost sales of your e-shop? Our marketers have plenty of e-commerce experience and are eager to help you:

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Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.