7 Reasons Why Professional Blog Writers Are Worth Every Cent

Why bother with hiring professional blog writers when everyone who finished high school can write?

What do professional blog writers really bring to the table?

Are they worth the investment?

If you ever asked yourself either of these questions, this article is for you.

I put together data, research and countless trustworthy sources that show beyond a shadow of a doubt that professional blog writers are worth every penny you invest.

But first thing’s first. Let’s talk about the blog.

It’s no longer 2010. You NEED a blog. A company blog is not ‘nice to have’. It’s mandatory. Your customers expect it. And your potential customers will read it before making a decision.

If you play your cards right (read: if you hire professional blog writers who are worthy of this name), your company blog can turn into a lead generation powerhouse.

I can back up the above claim with our own example (yes, I’m modest that way). More than 90% of our work comes from the content we produce. We convert blog readers into paying customers. The rest comes from referrals, which is another clap for well-written content.

But you don’t have to believe me.

Believe your customers instead.

They say that blogs are the fifth most trusted source of information.

Image via FitSmallBusiness

Let’s take a look at the first four sources. If you don’t have a news website (or afford to be featured in one) and if you don’t have a retail website, all you’re left with is Facebook and YouTube.

They are great channels for any business. But they are not enough.

A company blog gives you the chance to showcase your expertise and build trust. Both of them are essential for building a solid client portfolio.

I’m sure you know all that. Now let’s take a look at why you shouldn’t half-ass your blog writing.

7 Reasons to Work with Professional Blog Writers

What is a professional blog writer?

It’s someone who writes blog posts for a living. I’m sure you can infer that from the name. But becoming a pro blog writer is more than doing this for eight hours every day.

It takes skills.

It takes knowledge.

More importantly, it takes a lot of time to practice those skills and to refresh your knowledge base when industry standards change – and they do change often.

This is a short overview of what a generic writer is.

Image via LearnHowToBecome

But being a professional blog writer takes more than great penmanship. You don’t have to be Hemingway to produce great blog posts.

In fact, it’s better if you’re not.

I screened hundreds of people for Idunn and hired maybe a dozen of them. Some of the ones I rejected had what it takes to write novels. But not what it takes to write for the internet.

The number one skill professional blog writers need is a knack for marketing. They don’t necessarily need a formal education in this area. However, they do need to learn how to quickly grok what a target audience is all about.

Which brings us to the first reason on our list:

1. Professional Blog Writers Speak the Language of Your Audience

No one knows your business and your products or services better than yourself.

That’s perfectly true!

But it can also be a problem.

I’ve met a lot of business owners who were amazing at what they did. Their products were a dream come true for their target audience.

But they still decided to hire a content writing firm.

Why?

Because they were in their own heads too much. They had forgotten that their audience doesn’t speak the same lingo they do and that they needed to slow down and go through the basics.

A pro blog writer has the advantage of an unbiased view. They can look at your products or services and come up with the best angle to present them from the buyer’s perspective.

Similarly, they can create blog posts that answer your buyers’ questions. They can tackle the topics that matter to your business in a way that is appealing to your readership.

Need amazing blog writers who can write your content? We’ve got them! Take a look at our copywriting and content writing services and let’s turn your blog into a well-oiled sales machine!

2. They Write Better

Let’s face it – even if everyone who finishes high school can write, it doesn’t mean everyone can produce content that is both SEO and conversion friendly.

This is why you hire technical writers when you have a tech company. And this is why you hire pro blog writers when you need something done professionally.

Does it cost more than having one of your staffers do it?

It does!

The cost of copywriting services, much like that of professional content writing is on the rise. And it has been for several years now.

Why?

Because business owners have finally understood the value of great content. And they are willing to invest in what is bound to bring them a great ROI.

Yes, hiring professional blog writers isn’t cheap. But then again neither is your brand, is it?

Content writing, just like any other service or product you buy comes with the usual “you get what you pay for” label. So before you rush on to Fiverr or UpWork to hire the cheapest blog writer you can find, ask yourself this: is this all my brand is worth?

Good blog writers write better than your average high school graduate with no qualification in this field. Cheap blog writers don’t.

Which brings us to the next point of this list:

3. Professional Blog Writers Can Save You Money

I don’t suffer from cognitive dissonance, don’t worry. I know I just said pro blog writers aren’t cheap.

But this doesn’t mean that hiring them to produce your blog content doesn’t count as a low-budget online marketing tactic.

Bear with me.

I have worked with countless business owners who would tackle their own content. Or have a staffer do it.

Aside from quality issues, there was also a cost issue with this strategy. The cost of their time.

No matter how much a pro blog writer charges, it won’t be nearly as much as an executive-level salary. Plus, you have to take into consideration the fact that professional blog writers and content writing firms work from their own offices, homes or beaches – yes, some of them are digital nomads.

So you don’t have to worry about buying a new laptop, paying for their health insurance, for their coffee or for the electricity they use to type your perfect blog post.

I know, none of these cost a fortune on their own. But add them up. You’ll get a pretty hefty sum.

Even more, you may not need a full-time, in-house blog writer. Still, you will have to pay all the above plus a salary.

When you outsource content writing, you only pay when you need to. In other words: you only pay when you get something in return.

4. Pro Blog Writers Are SEO Experts

…or they should be.

At Idunn, we train our writers constantly to make sure they are up to date with every new Google algorithm change and industry standard. We test new theories in-house before we pitch them to our clients.

And our professional blog writers are at the forefront of all this.

They learn and they apply what they learn to your content.

Be honest – do you or any of your staffers who are not pro blog writers afford to do tons of testing, research and learning? Every day, all the time?

I bet they don’t.

This is why you should handle what you do best – grow your business along with your in-house team – and leave blog writing to professionals.

Speaking of this…

5. Working with Professional Blog Writers Frees up Your Time

Grow your business.

Come up with new awesome products.

Bond with your team.

Or finally take that golfing or spa day you need, but have been putting off.

Your choice!

One thing is certain, though: when you work with professional blog writers you free up your time considerably.

How long does it take to write an average length blog post?

I would say anywhere between one hour for 500 words and a whole day (or more) for a well-researched, impeccably written 2,000+ words piece.

Can you imagine what you or your key staffers can do in that time?

Plus, odds are the quality of the blog posts produced by pro writers is much better than what something on the run can come up with.

And that’s perfectly understandable.

After three meetings, a ton of things to approve, social media channels to manage and more – how can you be expected to produce quality content?

Sitting down to write a great blog post takes time and, more importantly, dedication. You need to make sure there’s nothing distracting you and that you give your writing your undivided attention.

This is what professional blog writers do. This is how they get amazing results for their clients.

6. They Help Keep Your Content Calendar on Track

According to HubSpot, companies that blog 16+ times per month generate 3.5X more traffic than those that blog 0-4 times.

Image via HubSpot

How does this help you with sales? Isn’t traffic just a vanity metric?

It is. But…

This is where your professional blog writers come into play. A well-written blog post can generate more leads for a longer period of time and with a lower investment than any PPC campaign or email drip.

And here’s the data to prove it: the same HubSpot study shows that companies that are serious about blogging generate 4.5X times more leads than those that aren’t.

Image via HubSpot

Doesn’t 16 blog posts per month seem excessive?

It does.

And you may not even need that many.

The best way to learn how many blog posts to publish each month is to test out various options. Right now, it may seem expensive and unrealistic to produce 16 blog posts every month — especially if you are still DIY-ing your content.

But here’s an amazing nugget of information: business blogging has an amazing ROI. It may take some time to kick in, but when it does, hiring pro writers will more than pay for itself. And the more you get them to write, the better your sales and lead generation get.

Of course, a small business can’t be expected to manage all this with in-house staff. Not unless you also want quality and blog posts that get you results (read: cash), not just traffic.

7. Pros Can Help You with Content Strategy

You can either ask for content strategy separately or simply listen to your blogger’s advice. Most professional blog writers have experience in your industry (or a similar one) and have already seen various strategies succeed or fail.

I wrote an article that explains just this – how to work with blog writers to create ROI-focused content.

The gist of it is this: if you are honest with your writers and tell them what you tried in the past, what worked and what didn’t, you will find great advisers and partners in them.

Don’t assume they only know how to write. If you hire the right professional bloggers, you will see that they are much more than simple writers. They can surprise you with their marketing flair and their insights into your industry.

Need High-Quality Content? Then You Need High-Quality Professional Blog Writers

There’s no cutting corners here.

It’s a Catch-22 situation.

You need to write more content to get more leads.

But so does everyone else.

So here’s the problem: our ability to consume content is limited, while the supply is constantly growing. This is what Mark Schaefer so aptly calls content shock.

Image via Business Grow

Just take a look at how content production grew over recent years:

Image via Business Grow

This undoubtedly leaves you competing for attention with all your competitors. You need to stand out from the crowd.

This means you can’t afford to wing it. You can’t publish poorly written or researched content.

This is crappy content.

Do you know who writes crappy content?

That’s right – crappy writers.

If you don’t want to hire truly professional blog writers, you’re better off investing in Google AdWords or Facebook ads.

Sorry to be so blunt, but there is literally no more room on the internet for bad content. At least not on websites of companies who are going somewhere.

I said this a lot, but I’ll repeat it here: content marketing can yield amazing benefits. But it won’t happen within a day. It won’t happen with a single blog post.

Before you create your strategy, make sure you can commit to writing excellent content. Make sure the professional blog writers you hire are up to this task. This is the only scenario in which you will get to enjoy the amazing benefits of content that everyone speaks about.

If you are looking for amazing content created by amazing professional blog writers, you have come to the right place! Our team can help you craft blog posts and other types of content.

Let’s talk about your future success!