Author Archive

10 reasons to outsource social media marketing and management

10 Reasons to Outsource Social Media Marketing and Management

[vc_row][vc_column][vc_column_text]As the owner of a digital marketing agency that offers social media marketing and management services, I should...
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6 Life-Saving Tools to Help You Generate More Blog Titles

[vc_row][vc_column][vc_column_text]I’ve always been a big proponent of blogging with a purpose. In other words: of blogging when you...
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5 Social Listening Tools for Social Media Pros

[vc_row][vc_column][vc_column_text]Twitter, Facebook, Pinterest, Instagram, blogs, Reddit (to only name a few) should all be closely monitored. Ideally, you...
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6 harsh truths about being a solopreneur, freelancer or digital nomad

6 Harsh Truths about Being a Freelancer, Solopreneur or Digital Nomad

First, a caveat: you may feel that freelancers, solopreneurs and digital nomads are not the same. And you...
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how to create topic clusters easily

Topic Clusters – What Are They and Why Do You Need them Anyway?

[vc_row][vc_column][vc_column_text]Topic clusters have been called “the future of SEO”. You may not have seen them too often yet,...
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7 Reasons Why Your Startup Needs a Blog

[vc_row][vc_column][vc_column_text]I know, bootstrapping is anything but easy. And startup owners have a lot on their plate and tons...
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10 Types of Evergreen Content You Can Publish on Your Blog

[vc_row][vc_column][vc_column_text]I know we all strive to create blog content that’s not good, but great. If you’re serious about...
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how to convince CEOs and stakeholders to invest in content marketing

How to Convince CEOs and Stakeholders to Invest in Content Marketing – Your Complete 5-Point Plan

[vc_row][vc_column][vc_column_text]As a marketer, I’m sure don’t need to be explained why you need to invest in content marketing....
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6 Tips to Improve ROI through Better Marketing Reporting

[vc_row][vc_column][vc_column_text]Data is all around us. Big data, small data, micro moments, Instagram stories, analytics and more. There are...
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Has Content Become a Commodity? (and How to Break the Curse)

You need content. Nay, you need more content. Tons of it. Regularly. HubSpot tells us that we need...
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