Content marketing

content marketing KPIs to track

The 15 Fundamental Content Marketing KPIs You Need to Track to Measure Your Success

[vc_row][vc_column][vc_column_text]Content marketing success is notoriously hard to measure. But with a mix of clearly set goals and the...
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how to create an editorial calendar

How to Create an Editorial Calendar that Helps You Boost Content ROI

The editorial calendar is the foundation of any successful content marketing strategy. It is its blueprint. However, it...
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top strategies for content marketing for local businesses

Content Marketing for Local Businesses: 8 Key Tactics to Get more Customers

[vc_row][vc_column][vc_column_text]The first thing that pops to mind about making a local business work is getting a prime location....
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6 Content Marketing Mistakes that Turn Your Audience Off Big-Time (And How to Avoid them)

[vc_row][vc_column][vc_column_text]When something grows in popularity as much as content marketing has in recent years, mistakes are bound to...
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Targeted Content: How to Reach the Right People with the Right Content

[vc_row][vc_column][vc_column_text]Most businesses of all sizes know whom they are working for. It goes without saying: you can’t open...
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how to promote content effectively

Beyond Social Sharing: 10 Other Ways to Promote and Distribute Your Content

[vc_row][vc_column][vc_column_text]What do you do after you hit “publish”? Head on to your social channels and promote your latest...
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how to create topic clusters easily

Topic Clusters – What Are They and Why Do You Need them Anyway?

[vc_row][vc_column][vc_column_text]Topic clusters have been called “the future of SEO”. You may not have seen them too often yet,...
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7 Reasons Why Your Startup Needs a Blog

[vc_row][vc_column][vc_column_text]I know, bootstrapping is anything but easy. And startup owners have a lot on their plate and tons...
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how to convince CEOs and stakeholders to invest in content marketing

How to Convince CEOs and Stakeholders to Invest in Content Marketing – Your Complete 5-Point Plan

[vc_row][vc_column][vc_column_text]As a marketer, I’m sure don’t need to be explained why you need to invest in content marketing....
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Has Content Become a Commodity? (and How to Break the Curse)

You need content. Nay, you need more content. Tons of it. Regularly. HubSpot tells us that we need...
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