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how to create a marketing budget for your small business

How to Develop a Small Business Marketing Budget

[vc_row][vc_column][vc_column_text]Yes, I’m going there. I’ll be answering one of the most dreaded questions of all times: “How the...

Affordable SEO: 10 Budget-Friendly SEO Tactics to Increase Your Traffic

[vc_row][vc_column][vc_column_text]SEO can be scary for small businesses, especially when they have to compete with large players in their...

conversion rate optimization copywriting

CRO Copywriting: Your Guide to Copy that Converts Like Mad

[vc_row][vc_column][vc_column_text]Don’t be too quick to dismiss CRO copywriting as yet another acronym invented to make you feel that...

On-Page SEO: 18 Factors to Optimize Every Page on Your Website

[vc_row][vc_column][vc_column_text]When it comes to on-page SEO, you’ll hear almost everyone talk about keyword density as the magic bullet...

4 Reasons Why Great Writing Helps You Rank High

[vc_row][vc_column][vc_column_text]Oh, those coveted first 10 positions in SERPs! The things we’d do for them. 10 years ago, it...

how to write effective Facebook ads copy

How to Write the Best Facebook Ads Copy Ever: 7 Tips from Top Experts

[vc_row][vc_column][vc_column_text]Social media ads (and especially Facebook ads) are hotter than ever after the last drop in organic reach...

Targeted Content: How to Reach the Right People with the Right Content

[vc_row][vc_column][vc_column_text]Most businesses of all sizes know whom they are working for. It goes without saying: you can’t open...

Top 10 Blog Metrics You Probably Don’t Track (and Why You Should Start)

[vc_row][vc_column][vc_column_text]If you’re anything like me, you started refreshing Google Analytics the very first minute after you hit “publish”...

The Ultimate B2B Lead Generation Guide – 20 Tactics to Generate B2B Leads

[vc_row][vc_column][vc_column_text]Full disclosure: when I set out to write about ways to generate B2B leads, I did it in...

Beyond Social Sharing: 10 Other Ways to Promote and Distribute Your Content

[vc_row][vc_column][vc_column_text]What do you do after you hit “publish”? Head on to your social channels and promote your latest...