Content Marketing vs. SEO: the Useless Debate

• Thursday, May 26th, 2016
• Blog
• one response

Let’s say you can invest $5000 per month in online marketing; would you put it in content marketing or SEO? Which one is best? It obviously depends on who you’re asking: some want to sell you content marketing, while others want to optimize your website so that is becomes Google’s favorite. The truth is that you don’t have to distinguish between the two. They are the same, if done right.

The holy trinity: SEO, social media and content marketing

Think about these three endeavors any marketer should be familiar with. Can they really exist separately? If you create content, you need to market it; if no one sees it, what good does it do? In order to do so, you use social media. When you create crisp, relevant content and promote it on social media, you boost your page ranks aka you do SEO.

Let’s take another case: you want your website optimized. Where do you start? You invest in content and social media – the best two white hat practices. Forget about link exchange, link farming and other obsolete and unethical SEO practices; ever since Penguin, the latest Google update they have become completely irrelevant so, if someone is still trying to sell them to you, run like hell.

Last but not least: can you only have a social media strategy and nothing else? Again, not really. I mean, you could, but it wouldn’t be a successful one. In order to have a relevant social media presence, you need to create content. As soon as you’ve promoted it on social media, you’ve got content marketing. And, guess what? That will help you with SEO. The circle is complete.

Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.