Why Should You Invest in Content Marketing?

inbound marketing

Most business owners only talk about their content marketing as related to SEO. While content is the main ingredient of great rankings, inbound or content marketing is so much more than SEO and it can bring you a lot more leads. According to a study conducted by Hubspot and Smart Insights, only 3% of survey respondents say that they see no value in content marketing. In the meantime, 71% of CMOs are allocating more resources to content marketing than in the past year and more than a quarter of the surveyed companies plan to hire content marketing specialists.

If you’re among the 3% who doesn’t think content marketing can help in the acquisition of new business, let me show you what you will be missing out on:

You already create content, you just don’t have a strategy for it

E-mails newsletters, social media, blog posts, videos – all these ARE content marketing and you must be doing at least one of them, but perhaps you are not doing it with your mind set on the bigger picture. Put all of your marketing efforts in context and think about how to create a sales funnel with your content and new leads will begin to appear.

Your competition is already doing it

If you read the number above, chances are that your competitors are already ahead of you in the content marketing game. But it’s OK, you can come back from that.

Content marketing does not require a lot of effort

If you are not ready to commit to content marketing start small: add share icons to your blog posts, automate their posting to social networks and encourage others to do the same – this will only take 5 minutes per blog post. Plus, you can share a single piece of content multiple times. In fact, if you have a good idea, you can create multiple pieces of content about it: a blog post, an intro piece, a webinar, an infographic, a white paper, an e-book, a video – all these are shareable items that will illustrate the power recycled content has.

It’s easily measurable

…and I’m not just talking about clicks. Sure, website traffic is nice, but it doesn’t really pay the bills. With the proper content strategy you can actually measure how many leads you acquired and which of your content marketing strategies is working better.

You can get personal with your audience

Gone are the golden days of advertising; now, consumers want more than catchy slogans and witty copy – they need to feel like they matter. The good news is that, if you know how to listen, they will tell you what they want. And your job is to create the right type of content: funny, informational, daring, seductive and so on.

 

Want a successful content marketing strategy but don’t know where to start? Click here:

 

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Photo source: yourstory.com

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.