How much does Good Copywriting Cost?

content writing

“Content is king.” Everyone has heard this phrase and very few people have had the audacity to contradict it, so it must be true. Consequently, everyone wants great content, but how many people know just how to price it? What is the correct amount you should pay for a good article? What about a landing page or a press release?

How low can you go?

Websites like freelancer.com are a gold mine for those in need of very, very cheap content. You can buy articles for as little as $2. Heck, if you are willing to accept a newbie, he’ll probably work for the review only and a measly $1. But is it really a bang for your buck? The answer is a definite “no”.

A $2 article is barely readable, not original (usually plagiarized word by word) and it will most likely get your website penalized by Google. But before you scream “murder” and deem the writers who do that as unworthy, ask yourself this: how much would YOU work for $2? Would you perform thorough research on the topic and strive to come up with an original idea? In other words, would you put in between 1 and 3 hours for something that’s paid with $2? I didn’t think so.

Still, if your goal is just to fill up a blog or a website as quickly as possible, why spend more? If you are not interested in having your content generate leads or be part of a more complex sales funnel, you shouldn’t spend more than $10 on a 500-word piece of content.

How high can you go?

With copywriting, just like with any product or service, the sky is the limit. A fashionable PR agency can charge you as much as $250 for a single article. And no, that does not include media distribution or any other additional service. Is it fair? Yes, just like the $2 was fair for a poorly-written article.

When dealing with an agency or a freelance professional copywriter, you also pay the brand. The more hype around a name, the more expensive their services will be. Of course, this does not mean that an agency with a Manhattan office will do a much better job than a small agency. It just means that you can afford it.

What are you willing to pay?

As usual, extremes are what you should be wary of. Unless, of course, you just want to fill up a website quickly and cheaply or you love the prestige that comes with hiring a top-rated, award-winning agency, you should search for something that falls in the middle.

First of all, you need to have your objectives clearly defined: what is your copy supposed to achieve? If it reaches its goal, how much will it bring in in terms of revenue? Answer these questions and you will know just how much you can afford to invest in goal-oriented content.

 

Searching for good, fairly-priced copywriting? You’re just a click away from it:

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Professional copywriting services

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Photo source: slamdot.com

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.

1 Comentariu la “How much does Good Copywriting Cost?”

  1. 6 Mistakes to Avoid at all Costs When You Hire SEO Copywriters says:
    May 17, 2017 at 6:55 pm

    […] written about the cost of good copywriting before. And the conclusion is the same: the middle ground always works […]

    Reply