The Ultimate Guide To Retail Christmas Promotions

• Thursday, November 17th, 2016
• Blog
• one response

Around this time of the year, retailers have their agendas full with trying to come up with the promotions, deals and surprises that will blow their clients’ minds (and, of course, make them shop even more). Whether your business is a brick-and-mortar shop or an online one, you need to upgrade your retail Christmas promotions each year to keep up with the competition. Here’s a little guide to help you:

Keep your customers’ needs in mind

Some stores use retail Christmas promotions to get rid of unwanted stocks or push pricy items – because everyone is generous this time of the year, right? Don’t be among these stores; instead, start planning your promotions by thinking what your customers may want.

Let’s say you have an electronics shop. Don’t offer discounts for washing machines; try offering them for mobile phones (that people can offer as gifts), electric razors, cameras, and so on. Think about what people really want for Christmas and offer that. If you help them save some money, they might even spend the difference in your store, not elsewhere.

Create a raffle or a contest

“Spend $200 or more and get a chance to win an iPhone 7”. “Tell us what your ideal Christmas gift is and you may win it”. These are just two very simple ideas to help you put your customers into a Christmas shopping mood. Bonus tip: once again, don’t offer boring things that no one really want or the cheapest items in your stock. If you don’t have the budget to offer something really exciting, better skip this one.

Discounts or package deals?

Yes, everybody loves discounts…unless you’re a premium or luxury brand. If that is the case, offer some extra value instead of a discount. Here’s an example: “Buy a watch this Christmas and get an extra leather strap for it”.

Offer treats

Put out some candy in your brick-and-mortar shop or send a small gift to each order placed online. It doesn’t have to be anything expensive; depending on your field of activity, it can be anything from a Christmas decoration to a chocolate bar or a coupon for further shopping.

Don’t forget about gift wrapping

In today’s retail Christmas promotions, speed and convenience are of the essence. No one wants to buy a gift from one store and the wrapping from another. For online shops, you can add a “gift wrapping” option at check out. For “regular” shops, it’s even easier to place a gift wrapping station in a convenient and visible area.

Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.