Work with Professional Writing Services or DIY Your Content – What Is the Best Option for Your Business?

In today’s world, you can do just about everything on your own, from buying a website domain to getting your business license and even hiring a remote team in a split second. But where should you draw the line? Which things are better left to professionals? While I don’t know much about getting business licenses, I do know a lot about professional writing services and how they can transform your business.

As an entrepreneur, I’m sure that one of the first things on your mind is keeping costs under control. Oftentimes, this means putting in 80-hour work weeks and having little time for your family or social life.

And you do all these sacrifices thinking they will help your business.

But do they really?

The trouble with today’s entrepreneurs is that media makes us feel like we need to be superheroes. You read articles about people like Elon Musk or Richard Branson who do it all: they run several successful businesses, they are philanthropists, they read a lot and they write blog posts and books.

So why wouldn’t you?

The first argument about this is that you’re neither Richard Branson nor Elon Musk. When you’re done building your empire, you can start thinking about writing, doing your own web design or handling your own social media accounts. Until then, just think about this: a professional’s hand is always better than an amateur’s – at anything!

Secondly, you don’t really know what billionaire business owners do or don’t do. Their blog posts and books can easily be written by professional writing services. Also, do you really think that they have time to reply that many tweets on their own?

Professional Writing Services vs DIY Content

57% of B2B marketers outsource not only their writing, but also their editing, design, and even distribution. And this trend is on the rise.

Even if you got an A in freshman English, it doesn’t mean that you can successfully take over writing website content, blog posts, white papers, and so on.

Content writing ranks high on any list of marketing tasks you should outsource immediately. And here’s why:

Top Reasons Why Professional Writing Services Are Better than DIY-ing Your Content Writing

With digital marketing booming, there is no way your business could survive without content marketing. In fact, 74% of companies plan to increase their investment in content marketing, which means that you will have to up your game in that department, too.

No solid marketing strategy can exist in today’s Internet-dependent business environment without compelling copywriting. But that can take quite a lot of your time, which brings us to our first reason why you should consider professional writing services.

(Your) Time Is (More) Money

There is no universe in which a copywriter gets paid as much as a marketing strategist or business owner. When you outsource your blog posts, website content, press release writing, white paper writing, and so on to professional writing services you actually make money.

How, you ask?

By simply freeing up your agenda, you have more time to focus on your core business. You bring more clients in and brilliant copywriters handle keeping them happy. Or, your marketers come up with ways to bring more traffic to your website and professional copywriters create the compelling text that turns them into paying customers.

Professional Writing Services Handle more than Copywriting

Even if you have great penmanship, it doesn’t mean that you can craft the perfect blog post. Aside from an engaging read, an excellent blog post should be a tool to help you get actual ROI aka more clients.

In order to achieve that goal, a blog post needs to be:

• Informative
• SEO-friendly
• Evergreen
• Have a unique tone of voice
• Based on research and your buyer persona

Much of the above attributes apply to other types of content verticals, from white papers to social media copy.

A great blog post can take as much as 4 hours to research, write and distribute, depending on complexity and length. That’s half a business day you could be spending doing something else! Something that you’re really good at.

You Don’t Know What to Write About

The best professional writing services providers do more than write articles on topics you come up with. If you outsource your content writing to the right agency, they will also help you with strategy ideas.

The best digital marketing agencies team up copywriters and marketers so that their clients get the full package: copy that is bound to sell.

At Idunn, we helped clients in exciting fields like IoT, but also in fields like plumbing get excellent ROI from their content marketing efforts. Irrespective of the industry you’re in (even if it seems like a “boring” one), a dedicated agency can make your business shine by coming up with content ideas that make customers swoon.

Research Is Paramount to Great Content

Once again, penmanship is not enough to build an audience, and, consequently a client base. With SEO rules changing every year, you need someone in your corner that is up to date with recent trends and can implement them.

And I’m not talking about back linking. I’m simply talking about good, ol’ SEO-friendly content. Which is something professional writing services excel at.

It’s professional copywriters’ job to know about the most recent Google algorithm update even before it happens and prepare for it. And it’s your job to hire the right professional writing services – not write the content yourself.

You Get Content that Complements Your Website’s Design

Although I’m a firm believer in the fact that designers and copywriters should work together from day one if they want to create a website that sells, things don’t always go this way. In fact, most of our clients come to us after the design is done to ask us to fill the blank pages.

Since we don’t just hire copywriters, but also marketers with an eye for design, we can make it work. Whether the design is completed or our client just has a sketch of the website, we always come up with copy that works hand in hand with all the design elements.

When you hire professional writing services, you should expect more than carefully crafted copy. For instance, every time we write copy for a landing page, we also offer design tips i.e.: “Insert CTA button here”, “Use this color for CTAs” and so on.

This is how we make sure that the message is received loud and clear by your target audience.

You’re too Close to Your own Business

No, nobody knows your business like you do. But sometimes that can work against you.

Most business owners are so focused on showing off their products or services that they forget a crucial aspect: you should write for your audience, not for your business. You don’t want to sound like a pushy salesman, do you?

Furthermore, even your employees may lack the perspective that only an outsider can have. When you spend your entire day thinking about a single brand, you often forget its basic benefits and how to make them sound like a dream come true to your audience.

This is where professional writing services come into play. A fresh pair of eyes can do wonders for your website. Making the content and your blog posts appealing to your buyer persona instead of your stakeholders is the first step.

You Always Get what You Pay For – Why Should Content Writing Be any Different?

Would you allow a web designer to handle your legal work? Of course not! You need someone who actually knows the laws and regulations inside and out and that can help you abide by them without harming your ROI. Yes, lawyers are expensive. But so are fines!

The same goes for professional writing service. You can do it on your own to save some money or have an employee or family member who is good with words do it for you, but you’ll never get the same results.

Just like law firms, professional writing services providers know the ins and outs of content marketing, SEO, content distribution and research. And you pay them to make all of these things work in your favor.

Looking for top professional writing services? You have come to the right place! Fill in the form below and let’s start turning your website and blog into a well-oiled cash machine: