How To Write Incredibly Good Marketing Emails

Despite all the technological advancements and pretty charts and infographics you can now add to your email campaign, you can still get great results with plain old simple text. In fact, the copy of your marketing emails has remained the most important factor in their success. Read on and find out how to write marketing emails that get opened and that have a high conversion rate.

1. Pay extra attention to the subject line

With the amount of emails we get every day, we no longer have time to open each of them – unless they catch our eye with the subject line. In order to do so, here’s what a great subject line needs:

• Clarity: your email’s subject line needs to be as clear as possible. Here’s an example: “Don’t forget about the 20% off coupon for our new shoe collection.” This tells people all they need to know; if, for instance, you were to let out the “shoe collection” part, you might have missed out on people who are specifically interested to purchase shoes instead of clothing.
• Relevance: never forget about splitting your audience into segments. Let’s say you have a real estate agency; there is no point in sending all your listings to your entire audience. Instead, send them those listings that they might be interested in – take into account the area they are interested in and the price range.
• Actionable words: instead of “The best hotel deals in San Francisco” try “Stay at one of these hotels on your next trip to San Francisco”.

2. Personalize whenever possible

…and we don’t mean just the “Dear Jane or Joe” field. Take a closer look to your buyer personas’ journey so far and send them emails that help them move forward. Here’s an example:

“Dear Anthony,

I saw you were interested in our SaaS solution for SMBs and I’m writing to remind you that you can benefit for a free trial. Would you like to take it for a test drive?”

3. Use the second person

Remember: email marketing is not about your company and your great products; it’s about your clients’ points of pain and how you can solve them. Show them the benefits they could reap by always putting them at the center of attention. Plus, using the second person in your marketing emails always creates the sensation of familiarity and closeness.

4. Don’t forget about the CTAs

“Sincerely yours” is so yesterday! Instead of that, you need powerful, actionable CTAs – “Get your free trial now”, “Grab your VIP pass” and so on. If you want to make it personal and sign off with your own name (which I strongly recommend), try something along these lines before the CTA: “Can’t wait to see you there”.

Want a higher ROI from your email marketing campaigns? We can make it happen: